Measure
See how AI answers about you
We run campaigns of the buyer-intent queries that decide purchases across every assistant - and score what comes back: visibility, sentiment, citations and share of voice.
Learn more →AI search has an opinion about your brand. Here’s how to shape it.
AI search feels unpredictable - and for most brands, it is. Otis monitors exactly how each AI platform behaves in your category, then turns that intelligence into clear strategy, so your team always knows what to do next. Less uncertainty. More control.
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ChatGPT · Claude · Gemini · Perplexity · AI Overviews
Trusted by
The loop
One loop that compounds
Each stage feeds the next - and every turn raises how often AI recommends you.
01Measureyour recommendation share
Measure · Overview
Visibility
Rankings, share of voice and average position across AI platforms.
72 / 100
Sentiment
How assistants frame you, measured across every model.
Cult serums dominate the “best skincare” lists, but a simple cleanser-and-SPF routine is the smarter buy for most skin.
yourbrand.com +2Citations
Every response, mention trend and the sources AI leans on.
“best everyday skincare nz”Searched the web5 searchesSearched webbest everyday cleanser nzSearched webspf moisturisers comparedSearched webserums vs simple routines
Fanouts
The follow-up queries assistants run behind every answer.
AEO Insights
Understand what’s actually driving your visibility. Every answer is scored, every citation traced, and every shift explained - so you can see which pages, sources and topics move your recommendation share, and where the next point of share will come from.
Find out more02Strategythe moves that grow it
Strategy · Action plan
CitedA retailer's page, not yours
MissingNo 'best everyday' comparison
SlippingSentiment on price questions
Insights
What the measurement surfaced - cited, missing, slipping.
1 · Own “best for everyday”High
2 · Add Product & FAQ schema
3 · Answer the price question
Recommendations
Ranked moves with the why attached, never vibes.
JulAugSep
The plan
Sequenced into a quarter you can actually run.
Impact
×
Effort
×
Effort
Impact × effort
Every move is scored before it's ranked.
The Strategy Engine
Every recommendation is written from measured findings. Moves are scored on impact and effort, ranked, and sequenced into a plan - each step carrying the evidence it came from, so you always know why it’s worth doing and what it should move.
Find out more03Actwatch the work land
Act · Implementation
Publish /best-everyday comparison
Add Product & FAQ schema
Rewrite the pricing FAQ
Work items
The plan broken into concrete, owned tasks.
Shipped
09:12
Fetched
11:47
Re-answered
Jun 21
Watch it land
From ship, to crawl, to a changed answer - within days.
/best-everydayVerified
/pricing-faqPending
/product-schemaQueued
Verified live
Every change checked in production before it counts.
Before
After
yourbrand
The answer moves
The work shows up in the words assistants use.
Act on the strategy
A plan only counts once it ships. Each move becomes tracked work: HeyOtis watches the crawlers pick up the change, verifies it’s live in production, and confirms the answer actually moved - so acting is measured, never assumed.
Find out more04Attributethe lift, with receipts
Attribute · 30-day window
4.9%3.5 pts
The lift
Recommendation share, before and after the work shipped.
Webchatgpt.com referral sessions▲ 96%
BotsGPTBot fetches of changed pages▲ 3.1×
Two ledgers
Web analytics and agent analytics, joined in one record.
09:41GPTBot GET /best-everyday · 200
09:58Session · chatgpt.com → /pricing
10:04Order #48211 · first-touch: ChatGPT
The receipts
Every number traces back to a logged event.
1.4%+1.8+1.74.9%
Cause, then effect
The lift, decomposed into the moves that caused it.
Deterministic attribution
No modelled guesswork. Web analytics and agent analytics are joined into one deterministic record, so every lift is attributed to the move that caused it - and what worked feeds straight back into the next plan. That’s the feedback loop, compounding.
Find out moreThe stakes
The answer is the new shortlist.
When someone asks an assistant what to buy, they don't get ten blue links to weigh up. They get three names. You're on that list or you're invisible - and there's no page two to climb.
Case study
From 0% to 65% AI visibility in two weeks
Daylyte - a UK hydration brand with no agency and no ad budget - went from unmentioned in ChatGPT to the single most-recommended brand in its category, guided by exactly what HeyOtis showed them to fix.
Read the Daylyte story →Strategy
The moves with the biggest return
The Strategy Engine turns findings into a ranked plan - moves scored on impact and effort - and watches the work land.
Learn more →Attribute
The lift, with receipts
The crawlers are the new audience. Watch GPTBot, ClaudeBot and PerplexityBot fetch your pages, and tie assistant referrals to sessions and conversions.
Learn more →FAQ
Frequently asked questions
Everything about how HeyOtis measures and improves your brand's visibility in AI search.
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See how AI recommends
your brand today.
Book a 20-minute walkthrough. We'll run your brand against ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews and show you exactly where you're losing the answer.